The company is trying to make people safer by providing them fire safety and hygiene products. So they needed a logo that would portray that message, a logo that would be simple and yet distinctive.
Circles in shape psychology portrays safety feelings. The one on top is for fire, the way water falls from a fire sprinkler. And the other one is for germs and bacteria, to keep things away from the floor.
Let's raise your head high with a compelling identity design!
